Difference between revisions of "Market Definition Project"

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Market Definition Project
 
Market Definition Project
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This online resource organizes and tracks policy questions related to the digital economy.  Multiproduct firms, informational rents, common costs, and economies of scale are features of digitization of goods and services in the modern economy.  The categories and market size estimates are updated with notes listed.
 +
 +
{| class="wikitable"
 +
!
 +
!
 +
!
 +
!
 +
! Author Estimates
 +
! style="background-color:#9aff99;" | Profitable (green)
 +
! style="background-color:#ffffc7;" | Neutral (yellow)
 +
! style="background-color:#ffccc9;" | Losses (red)
 +
!
 +
|-
 +
| Market
 +
| style="font-weight:bold;" | Global Market ($B)
 +
| style="font-weight:bold;" | Companies
 +
| style="font-weight:bold;" | Market Capitalization in $B
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|
 +
|
 +
| style="font-weight:bold;" | 850
 +
| style="font-weight:bold;" | 880
 +
| style="font-weight:bold;" | 510
 +
| style="font-weight:bold;" | 1000
 +
| style="font-weight:bold;" | 825
 +
| style="font-weight:bold;" | Tencent (422), Alibaba
 +
  (470), Walmart (260), Oracle (190), Netflix (150), Baidu (87), Tesla (60)
 +
|
 +
|-
 +
|
 +
|
 +
| style="font-weight:bold;" | Alphabet Inc. (Google)
 +
| style="font-weight:bold;" | Amazon.com Inc.
 +
| style="font-weight:bold;" | Facebook Inc.
 +
| style="font-weight:bold;" | Apple Inc.
 +
| style="font-weight:bold;" | Microsoft Corp.
 +
| style="font-weight:bold;" | All Others and China
 +
| style="font-weight:bold;" | B2C or B2B?
 +
|-
 +
| Search
 +
| 0
 +
| style="background-color:#ffffc7;" | Google Search
 +
| style="background-color:#ffffc7;" | Amazon.com
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Bing
 +
| style="background-color:#ffffc7;" | Alibaba, Baidu
 +
| B2C
 +
|-
 +
| Keyword
 +
  Ads
 +
| 50
 +
| style="background-color:#9aff99;" | AdWords on Google.com
 +
| style="background-color:#9aff99;" | AMS on Amazon.com
 +
| _
 +
| style="background-color:#ffffc7;" | Apple Search Ads
 +
| style="background-color:#ffffc7;" | Bing Ads, Bing Network
 +
| style="background-color:#9aff99;" | Alibaba, Baidu, Yahoo (Oath)
 +
| B2B
 +
|-
 +
| Banner Ads
 +
  / Ad Network
 +
| 200
 +
| style="background-color:#9aff99;" | Doubleclick, AdMob, AdSense
 +
| style="background-color:#9aff99;" | Amazon Advertising Platform
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Alibaba, Baidu, Yahoo (Oath)
 +
| B2B
 +
|-
 +
| Social
 +
  Media Ads
 +
| 100
 +
| style="background-color:#ffccc9;" | YouTube
 +
| style="background-color:#ffccc9;" | Twitch
 +
| style="background-color:#9aff99;" | NewsFeed, Instagram
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Twitter, WeChat
 +
| B2B
 +
|-
 +
| Social
 +
  Media (subscriptions and license deals)
 +
| 10
 +
| style="background-color:#ffccc9;" | Google+
 +
| style="background-color:#ffccc9;" | Twitch (narrow- gaming focus),
 +
  Goodreads (narrow book focus)
 +
| style="background-color:#ffffc7;" | Facebook, Instagram, WhatsApp
 +
| _
 +
| style="background-color:#9aff99;" | LinkedIn Premium
 +
| style="background-color:#ffffc7;" | Twitter, WeChat
 +
| B2B
 +
|-
 +
| User-Generated
 +
  Video Platform (ads and subscriptions)
 +
| 5
 +
| style="background-color:#ffccc9;" | YouTube, YouTube Live
 +
| style="background-color:#ffffc7;" | Twitch
 +
| style="background-color:#ffffc7;" | Live (2015), Videos, 360 Video
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | DailyMotion, Dramafever
 +
| B2C
 +
|-
 +
| Video
 +
  Streaming Platform (subscriptions)
 +
| 20
 +
| style="background-color:#ffccc9;" | YouTubeTV
 +
| style="background-color:#ffffc7;" | Amazon Video
 +
| style="background-color:#ffffc7;" | Live (2015), Videos, 360 Video
 +
| style="background-color:#ffffc7;" | Apple OTT (coming soon)
 +
| _
 +
| style="background-color:#9aff99;" | Netflix, Hulu, VUDU
 +
| B2C
 +
|-
 +
| Music
 +
  Streaming Platform (subscriptions)
 +
| 5
 +
| style="background-color:#ffccc9;" | YouTubeTV
 +
| style="background-color:#ffffc7;" | Amazon Music
 +
| _
 +
| style="background-color:#9aff99;" | Apple Music
 +
| _
 +
| style="background-color:#9aff99;" | Pandora, Spotify
 +
| B2C
 +
|-
 +
| Retail
 +
  Membership
 +
| 15
 +
| _
 +
| style="background-color:#9aff99;" | Amazon Prime
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Costco, Sam's Club
 +
| B2C
 +
|-
 +
| Cloud
 +
  Computing Platform
 +
| 250
 +
| style="background-color:#9aff99;" | Google Cloud Platform
 +
| style="background-color:#9aff99;" | Amazon Web Services
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Microsoft Azure
 +
| style="background-color:#9aff99;" | Oracle, Baidu, Alibaba
 +
| B2B
 +
|-
 +
| Cloud
 +
  Storage
 +
|
 +
| style="background-color:#ffccc9;" | Google Drive
 +
| style="background-color:#ffccc9;" | Amazon Drive
 +
| _
 +
| style="background-color:#ffccc9;" | iCloud
 +
| style="background-color:#ffccc9;" | OneDrive, SkyDrive
 +
| style="background-color:#9aff99;" | Shutterfly
 +
| B2C
 +
|-
 +
| Browser
 +
|
 +
| style="background-color:#ffccc9;" | Google Chrome
 +
| _
 +
| _
 +
| style="background-color:#ffccc9;" | Safari
 +
| style="background-color:#ffccc9;" | Internet Explorer, Edge
 +
| style="background-color:#ffccc9;" | Firefox, Opera
 +
| B2C
 +
|-
 +
| Mail
 +
|
 +
| style="background-color:#ffffc7;" | Gmail
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | iCloud email
 +
| style="background-color:#ffffc7;" | Outlook
 +
| style="background-color:#ffffc7;" | Yahoo (Oath), Mail by ISPs
 +
| B2C
 +
|-
 +
| Messaging
 +
|
 +
| style="background-color:#ffffc7;" | Google Allo, Google Hangouts
 +
| _
 +
| style="background-color:#ffffc7;" | Facebook Messenger, WhatsApp
 +
| style="background-color:#ffffc7;" | iMessage
 +
| style="background-color:#ffffc7;" | MSN Messenger, Yammer, Team
 +
| style="background-color:#ffffc7;" | SMS, Slack
 +
| B2C
 +
|-
 +
| Voice/Video
 +
  Calling
 +
|
 +
| style="background-color:#ffffc7;" | Google Duo, Google Allo, Hangouts
 +
| style="background-color:#ffffc7;" | Echo Show, Alexa App, Amazon Chime
 +
| style="background-color:#ffffc7;" | Facebook Messenger, WhatsApp
 +
| style="background-color:#ffffc7;" | FaceTime
 +
| style="background-color:#ffffc7;" | Skype, Office 365 Video, MSFT
 +
  Stream
 +
| style="background-color:#ffffc7;" | Xoom, WebEx
 +
| B2C
 +
|-
 +
| Online
 +
  Grocery
 +
| 100
 +
| _
 +
| style="background-color:#9aff99;" | Whole Foods
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Walmart
 +
| B2C
 +
|-
 +
| Shopping
 +
|
 +
| style="background-color:#ffffc7;" | Google Shopping
 +
| style="background-color:#9aff99;" | Amazon.com
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Bing Product Search
 +
| style="background-color:#9aff99;" | eBay, etsy, Walmart.com, jet.com
 +
| B2C
 +
|-
 +
| Maps
 +
|
 +
| style="background-color:#ffffc7;" | Google Maps, Google Earth,
 +
  Waze
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Apple Maps
 +
| style="background-color:#ffffc7;" | Azure Maps, Bing Maps,
 +
  StreetSide
 +
| style="background-color:#ffffc7;" | Garmin, TomTom
 +
| B2C
 +
|-
 +
| Payments/Wallets
 +
| 300
 +
| style="background-color:#ffffc7;" | Android Pay, Google Wallet
 +
| style="background-color:#ffffc7;" | Amazon Pay, Amazon Wallet
 +
| style="background-color:#ffffc7;" | Facebook Payments
 +
| style="background-color:#ffffc7;" | Apple Pay, Apple Wallet
 +
| style="background-color:#ffffc7;" | Windows Wallet
 +
| style="background-color:#9aff99;" | Venmo (Paypal), AmEx, Visa,
 +
  Mastercard
 +
| B2C
 +
|-
 +
| Crypto Dev
 +
  Platform
 +
|
 +
| style="background-color:#ffffc7;" | GCP
 +
| style="background-color:#ffffc7;" | AWS
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | EOSio, Ethereum
 +
| B2B
 +
|-
 +
| FinTech
 +
| 50
 +
| _
 +
| _
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Stripe, Robinhood
 +
| B2C
 +
|-
 +
| Dev
 +
  Platform
 +
|
 +
| style="background-color:#ffffc7;" | GCP
 +
| style="background-color:#ffffc7;" | AWS
 +
|
 +
|
 +
| style="background-color:#ffffc7;" | Github
 +
|
 +
| B2B
 +
|-
 +
| PC OS
 +
|
 +
| style="background-color:#ffffc7;" | Chromebook OS
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | macOS
 +
| style="background-color:#9aff99;" | Windows
 +
| style="background-color:#9aff99;" | Redhat (Linux)
 +
| B2C
 +
|-
 +
| Mobile OS
 +
|
 +
| style="background-color:#ffffc7;" | Android
 +
| style="background-color:#ffffc7;" | Amazon Fire OS
 +
| _
 +
| style="background-color:#9aff99;" | iOS
 +
| _
 +
| style="background-color:#ffccc9;" | Blackberry 10 OS, forked Android?
 +
| B2C
 +
|-
 +
| Workplace
 +
  Collaboration and Enterprise Productivity Software
 +
| 400
 +
| style="background-color:#9aff99;" | G-Suite, Google+
 +
| style="background-color:#ffffc7;" | Amazon Work Docs, Chime
 +
| style="background-color:#ffffc7;" | Workplace
 +
| style="background-color:#ffffc7;" | iWork
 +
| style="background-color:#9aff99;" | Office, Office365, Teams
 +
| style="background-color:#9aff99;" | Dropbox, Slack, Atlassian
 +
| B2B
 +
|-
 +
| Photo
 +
  Storage
 +
|
 +
| style="background-color:#ffccc9;" | Photos
 +
| style="background-color:#ffccc9;" | Prime Photos
 +
| style="background-color:#ffccc9;" | Photos, Instagram
 +
| style="background-color:#ffccc9;" | iCloud Photo Library
 +
| style="background-color:#ffccc9;" | OneDrive
 +
| style="background-color:#ffccc9;" | Oath (Flickr), smugmug, Shutterfly
 +
| B2C
 +
|-
 +
| App
 +
  Store
 +
|
 +
| style="background-color:#9aff99;" | Google Play
 +
| style="background-color:#9aff99;" | Amazon App Store
 +
| _
 +
| style="background-color:#9aff99;" | App Store
 +
| style="background-color:#9aff99;" | Windows Store
 +
| style="background-color:#9aff99;" | app stores for jailbroken phones
 +
| B2C
 +
|-
 +
| AI / ML
 +
  Platform
 +
|
 +
| style="background-color:#ffccc9;" | Deepmind, TensorFlow, GCP
 +
| style="background-color:#ffccc9;" | Amazon AI, AWS
 +
| _
 +
| _
 +
| style="background-color:#ffccc9;" | Azure AI
 +
| style="background-color:#ffccc9;" | IBM Watson, NVIDIA
 +
| B2B
 +
|-
 +
| Autonomous
 +
  Vehicles
 +
|
 +
| style="background-color:#ffccc9;" | Waymo, Android Auto  (voice-activated system for vehicles)
 +
| _
 +
| _
 +
| style="background-color:#ffccc9;" | Apple Car (autonomous driving
 +
  system, no physical car)
 +
| style="background-color:#ffccc9;" | Microsoft Garage
 +
| style="background-color:#ffccc9;" | Tesla, Uber, Ford, GM, Baidu
 +
| B2C
 +
|-
 +
| Drones
 +
|
 +
| style="background-color:#ffccc9;" | Project Loon, Wing
 +
| style="background-color:#ffccc9;" | Amazon Prime Air
 +
| style="background-color:#ffccc9;" | Drones
 +
| _
 +
| _
 +
| style="background-color:#ffccc9;" | DJI (China)
 +
| B2B
 +
|-
 +
| Last-Mile
 +
  Infrastructure
 +
|
 +
| style="background-color:#ffccc9;" | Google Fiber
 +
| _
 +
| style="background-color:#ffccc9;" | Satellites
 +
| _
 +
| style="background-color:#ffccc9;" | White Spaces
 +
| style="background-color:#ffccc9;" | SpaceX, OneWeb, Planet Labs, ISPs,
 +
  Intel
 +
| B2B
 +
|-
 +
| Backhaul
 +
  Infrastructure
 +
| 100
 +
| style="background-color:#ffccc9;" | Curie, Dunant
 +
| style="background-color:#ffccc9;" | Part Owner
 +
| style="background-color:#ffccc9;" | Part Owner
 +
| _
 +
| style="background-color:#ffccc9;" | Part Owner
 +
| style="background-color:#9aff99;" | AEC-1, APG, MAREA, JUPITER
 +
| B2B
 +
|-
 +
| Mobile
 +
  Handsets
 +
| 500
 +
| style="background-color:#ffccc9;" | Pixel, Android One, Project
 +
  Ara
 +
| style="background-color:#ffccc9;" | Fire phone
 +
| style="background-color:#ffccc9;" | Building 8
 +
| style="background-color:#9aff99;" | iPhone
 +
| style="background-color:#ffccc9;" | Lumia
 +
| style="background-color:#9aff99;" | Samsung, ZTE, Huawei, Nokia,
 +
  Blackberry
 +
| B2C
 +
|-
 +
| Tablets
 +
| 0.5
 +
| style="background-color:#fffc9e;" | Pixelbook
 +
| style="background-color:#9aff99;" | Fire tablets, Kindle
 +
| _
 +
| style="background-color:#9aff99;" | iPad
 +
| style="background-color:#9aff99;" | Surface
 +
| style="background-color:#9aff99;" | Samsung
 +
| B2C
 +
|-
 +
| Low-end
 +
  PCs
 +
| 20
 +
| Pixelbook
 +
| _
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Dell, HP, Asus, Lenovo
 +
| B2C
 +
|-
 +
| High-end
 +
  PCs
 +
| 130
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Macbook family
 +
| style="background-color:#9aff99;" | Surface family
 +
| style="background-color:#9aff99;" | Dell, HP, Asus, Lenovo, Razer, Nvidia
 +
| B2C
 +
|-
 +
| Wearables
 +
| 5
 +
| style="background-color:#ffffc7;" | Android Wear, Google Watch
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Apple Watch
 +
| style="background-color:#ffffc7;" | Microsoft Band
 +
| style="background-color:#ffffc7;" | Snap, fitbit, Asus, Letscom
 +
| B2C
 +
|-
 +
| Streaming
 +
  Device
 +
| 5
 +
| style="background-color:#ffffc7;" | Chromecast
 +
| style="background-color:#ffffc7;" | Amazon Fire Stick, FireTV
 +
| _
 +
| style="background-color:#ffffc7;" | Apple TV
 +
| style="background-color:#9aff99;" | Xbox
 +
| style="background-color:#9aff99;" | Roku
 +
| B2C
 +
|-
 +
| Voice-Activated/Virtual
 +
  Assistant, Chatbots, Smart Speakers
 +
| 5
 +
| style="background-color:#ffffc7;" | Google Home, Google Assistant
 +
| style="background-color:#ffffc7;" | Echo/Alexa, Amazon Lex
 +
| style="background-color:#ffffc7;" | M (2015), Messenger Bots (2016)
 +
| style="background-color:#ffffc7;" | Siri, HomePod, Can be built onto
 +
  iMessage
 +
| style="background-color:#ffffc7;" | Cortana, Bot Framework, Tay, Zo,
 +
  Ruuh, etc
 +
| _
 +
| B2C
 +
|-
 +
| Store:
 +
  Movies, TV
 +
|
 +
| style="background-color:#ffffc7;" | Google Play
 +
| style="background-color:#ffffc7;" | Amazon Video
 +
| _
 +
| style="background-color:#9aff99;" | iTunes
 +
| _
 +
| _
 +
| B2C
 +
|-
 +
| Store:
 +
  Music
 +
|
 +
| style="background-color:#ffffc7;" | Google Play
 +
| style="background-color:#ffffc7;" | Amazon Music
 +
| _
 +
| style="background-color:#9aff99;" | iTunes
 +
| style="background-color:#ffffc7;" | Windows Store, Xbox Live
 +
| _
 +
| B2C
 +
|-
 +
| Store:
 +
  Games
 +
| 90
 +
| _
 +
| style="background-color:#ffffc7;" | Game Studio
 +
| _
 +
| _
 +
|
 +
| style="background-color:#9aff99;" | Nintendo, Fortnite, King Games, Zynga
 +
| B2C
 +
|-
 +
| Game
 +
  Consoles
 +
| 10
 +
| _
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#9aff99;" | Xbox
 +
| style="background-color:#ffffc7;" | Nintendo
 +
| B2C
 +
|-
 +
| e-Book
 +
  Store
 +
|
 +
| _
 +
| style="background-color:#9aff99;" | Kindle Store
 +
| _
 +
| style="background-color:#ffffc7;" | Apple Books
 +
| _
 +
| _
 +
| B2C
 +
|-
 +
| Local
 +
  Directory
 +
|
 +
| style="background-color:#ffffc7;" | Google Places/Reviews
 +
| _
 +
| style="background-color:#ffffc7;" | Places, Pages (similar function)
 +
| style="background-color:#ffffc7;" | Apple Maps (business profiles)
 +
| style="background-color:#ffffc7;" | Bing Places for Business
 +
| style="background-color:#ffffc7;" | Yelp
 +
| B2C
 +
|-
 +
| News
 +
|
 +
| style="background-color:#ffffc7;" | Google News, Google AMP
 +
| _
 +
| style="background-color:#ffffc7;" | NewsFeed, Instant Articles
 +
| style="background-color:#ffffc7;" | Apple News
 +
| style="background-color:#ffffc7;" | LinkedIn
 +
| style="background-color:#ffffc7;" | Newspaper sites, Flipboard and
 +
  other integrators
 +
| B2C
 +
|-
 +
| Transportation
 +
  Platform
 +
| 20
 +
| _
 +
| _
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Uber, Lyft, Lime
 +
| B2B
 +
|-
 +
| Publishing
 +
  Platform
 +
|
 +
| _
 +
| _
 +
| _
 +
| _
 +
| _
 +
| style="background-color:#ffffc7;" | Arc Publishing (WaPo, LATimes)
 +
| B2B
 +
|-
 +
| Virtual
 +
  Reality / Augmented Reality Platform
 +
|
 +
| style="background-color:#ffccc9;" | Google Daydream, Tango, TiltBrush
 +
  (3D)
 +
| style="background-color:#ffccc9;" | _
 +
| style="background-color:#ffccc9;" | Oculus
 +
| style="background-color:#ffccc9;" | ARKit
 +
| style="background-color:#ffccc9;" | HoloLens, Mixed Reality
 +
| style="background-color:#ffccc9;" | Samsung
 +
| B2B
 +
|-
 +
| IoT
 +
  Platform
 +
|
 +
| style="background-color:#ffccc9;" | IoT GCP
 +
| style="background-color:#ffccc9;" | Dash Button, IoT Kit
 +
| style="background-color:#ffccc9;" | _
 +
| style="background-color:#ffccc9;" | _
 +
| style="background-color:#ffccc9;" | IoT Azure
 +
| style="background-color:#ffccc9;" | Samsung
 +
| B2B
 +
|}

Revision as of 10:46, 6 September 2018

Market Definition Project

This online resource organizes and tracks policy questions related to the digital economy. Multiproduct firms, informational rents, common costs, and economies of scale are features of digitization of goods and services in the modern economy. The categories and market size estimates are updated with notes listed.

Author Estimates Profitable (green) Neutral (yellow) Losses (red)
Market Global Market ($B) Companies Market Capitalization in $B
850 880 510 1000 825 Tencent (422), Alibaba
 (470), Walmart (260), Oracle (190), Netflix (150), Baidu (87), Tesla (60)
Alphabet Inc. (Google) Amazon.com Inc. Facebook Inc. Apple Inc. Microsoft Corp. All Others and China B2C or B2B?
Search 0 Google Search Amazon.com _ _ Bing Alibaba, Baidu B2C
Keyword
 Ads
50 AdWords on Google.com AMS on Amazon.com _ Apple Search Ads Bing Ads, Bing Network Alibaba, Baidu, Yahoo (Oath) B2B
Banner Ads
 / Ad Network
200 Doubleclick, AdMob, AdSense Amazon Advertising Platform _ _ _ Alibaba, Baidu, Yahoo (Oath) B2B
Social
 Media Ads
100 YouTube Twitch NewsFeed, Instagram _ _ Twitter, WeChat B2B
Social
 Media (subscriptions and license deals)
10 Google+ Twitch (narrow- gaming focus),
 Goodreads (narrow book focus)
Facebook, Instagram, WhatsApp _ LinkedIn Premium Twitter, WeChat B2B
User-Generated
 Video Platform (ads and subscriptions)
5 YouTube, YouTube Live Twitch Live (2015), Videos, 360 Video _ _ DailyMotion, Dramafever B2C
Video
 Streaming Platform (subscriptions)
20 YouTubeTV Amazon Video Live (2015), Videos, 360 Video Apple OTT (coming soon) _ Netflix, Hulu, VUDU B2C
Music
 Streaming Platform (subscriptions)
5 YouTubeTV Amazon Music _ Apple Music _ Pandora, Spotify B2C
Retail
 Membership
15 _ Amazon Prime _ _ _ Costco, Sam's Club B2C
Cloud
 Computing Platform
250 Google Cloud Platform Amazon Web Services _ _ Microsoft Azure Oracle, Baidu, Alibaba B2B
Cloud
 Storage
Google Drive Amazon Drive _ iCloud OneDrive, SkyDrive Shutterfly B2C
Browser Google Chrome _ _ Safari Internet Explorer, Edge Firefox, Opera B2C
Mail Gmail _ _ iCloud email Outlook Yahoo (Oath), Mail by ISPs B2C
Messaging Google Allo, Google Hangouts _ Facebook Messenger, WhatsApp iMessage MSN Messenger, Yammer, Team SMS, Slack B2C
Voice/Video
 Calling
Google Duo, Google Allo, Hangouts Echo Show, Alexa App, Amazon Chime Facebook Messenger, WhatsApp FaceTime Skype, Office 365 Video, MSFT
 Stream
Xoom, WebEx B2C
Online
 Grocery
100 _ Whole Foods _ _ _ Walmart B2C
Shopping Google Shopping Amazon.com _ _ Bing Product Search eBay, etsy, Walmart.com, jet.com B2C
Maps Google Maps, Google Earth,
 Waze
_ _ Apple Maps Azure Maps, Bing Maps,
 StreetSide
Garmin, TomTom B2C
Payments/Wallets 300 Android Pay, Google Wallet Amazon Pay, Amazon Wallet Facebook Payments Apple Pay, Apple Wallet Windows Wallet Venmo (Paypal), AmEx, Visa,
 Mastercard
B2C
Crypto Dev
 Platform
GCP AWS _ _ _ EOSio, Ethereum B2B
FinTech 50 _ _ _ _ _ Stripe, Robinhood B2C
Dev
 Platform
GCP AWS Github B2B
PC OS Chromebook OS _ _ macOS Windows Redhat (Linux) B2C
Mobile OS Android Amazon Fire OS _ iOS _ Blackberry 10 OS, forked Android? B2C
Workplace
 Collaboration and Enterprise Productivity Software
400 G-Suite, Google+ Amazon Work Docs, Chime Workplace iWork Office, Office365, Teams Dropbox, Slack, Atlassian B2B
Photo
 Storage
Photos Prime Photos Photos, Instagram iCloud Photo Library OneDrive Oath (Flickr), smugmug, Shutterfly B2C
App
 Store
Google Play Amazon App Store _ App Store Windows Store app stores for jailbroken phones B2C
AI / ML
 Platform
Deepmind, TensorFlow, GCP Amazon AI, AWS _ _ Azure AI IBM Watson, NVIDIA B2B
Autonomous
 Vehicles
Waymo, Android Auto (voice-activated system for vehicles) _ _ Apple Car (autonomous driving
 system, no physical car)
Microsoft Garage Tesla, Uber, Ford, GM, Baidu B2C
Drones Project Loon, Wing Amazon Prime Air Drones _ _ DJI (China) B2B
Last-Mile
 Infrastructure
Google Fiber _ Satellites _ White Spaces SpaceX, OneWeb, Planet Labs, ISPs,
 Intel
B2B
Backhaul
 Infrastructure
100 Curie, Dunant Part Owner Part Owner _ Part Owner AEC-1, APG, MAREA, JUPITER B2B
Mobile
 Handsets
500 Pixel, Android One, Project
 Ara
Fire phone Building 8 iPhone Lumia Samsung, ZTE, Huawei, Nokia,
 Blackberry
B2C
Tablets 0.5 Pixelbook Fire tablets, Kindle _ iPad Surface Samsung B2C
Low-end
 PCs
20 Pixelbook _ _ _ _ Dell, HP, Asus, Lenovo B2C
High-end
 PCs
130 _ _ _ Macbook family Surface family Dell, HP, Asus, Lenovo, Razer, Nvidia B2C
Wearables 5 Android Wear, Google Watch _ _ Apple Watch Microsoft Band Snap, fitbit, Asus, Letscom B2C
Streaming
 Device
5 Chromecast Amazon Fire Stick, FireTV _ Apple TV Xbox Roku B2C
Voice-Activated/Virtual
 Assistant, Chatbots, Smart Speakers
5 Google Home, Google Assistant Echo/Alexa, Amazon Lex M (2015), Messenger Bots (2016) Siri, HomePod, Can be built onto
 iMessage
Cortana, Bot Framework, Tay, Zo,
 Ruuh, etc
_ B2C
Store:
 Movies, TV
Google Play Amazon Video _ iTunes _ _ B2C
Store:
 Music
Google Play Amazon Music _ iTunes Windows Store, Xbox Live _ B2C
Store:
 Games
90 _ Game Studio _ _ Nintendo, Fortnite, King Games, Zynga B2C
Game
 Consoles
10 _ _ _ _ Xbox Nintendo B2C
e-Book
 Store
_ Kindle Store _ Apple Books _ _ B2C
Local
 Directory
Google Places/Reviews _ Places, Pages (similar function) Apple Maps (business profiles) Bing Places for Business Yelp B2C
News Google News, Google AMP _ NewsFeed, Instant Articles Apple News LinkedIn Newspaper sites, Flipboard and
 other integrators
B2C
Transportation
 Platform
20 _ _ _ _ _ Uber, Lyft, Lime B2B
Publishing
 Platform
_ _ _ _ _ Arc Publishing (WaPo, LATimes) B2B
Virtual
 Reality / Augmented Reality Platform
Google Daydream, Tango, TiltBrush
 (3D)
_ Oculus ARKit HoloLens, Mixed Reality Samsung B2B
IoT
 Platform
IoT GCP Dash Button, IoT Kit _ _ IoT Azure Samsung B2B